These days, just shooting celebrities for a project doesn’t have enough cut through. You have to do something different, so the message is unique, authentic and creative. I approached Adrian Grenier to be part of the Natural Beauty project not only due to his profile and active environmental advocacy, but also his willingness to do what it takes. I photographed him fully clothed in a plastic pool filled with water. The results are surreal.

Watch Episode 9 of ‘The Making of Natural Beauty’ and go behind-the scenes of the shoot.

He really “got” what I was trying to do through this project, as you will see in the interview. As he says, is all about getting people to “rethink how we see the world… by seeing the world through a beautiful lens and appreciating it so that we might instinctively want to protect it.”



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